Author: Luca Meier

Trust Isn’t Built by Slogans: What a Company Reputation Reveals Before You Commit

Every business controls its own marketing message, but no business fully controls the way the public perceives it. Behind every logo, website, and advertisement lies a deeper layer of evidence: reviews, complaints, news mentions, social media discussions, and legal filings. Together, these signals form a company reputation that can either reinforce or contradict the brand’s