Written by Luca MeierFebruary 25, 2026
How India Shops Now: From Mobile Carts to Market-Leading Marketplaces
Blog Article
Understanding the New Consumer Journey in India’s Online Shopping Boom India’s digital commerce story is defined by scale, speed, and trust. With affordable smartphones, low-cost data, and near-ubiquitous UPI payments, consumers now begin and end purchases on their phones—often within minutes. The modern path to purchase is discovery-led: short videos, creator content, and social communities