Written by Luca MeierNovember 6, 2026
Strap and Finish Mixes That Sell Across Regions: Building a Women’s Watch Range That Travels
Fashion Article
Buyers sourcing women’s watches for more than one market quickly learn that a best-seller rarely travels unchanged. The same 32 mm case that sells steadily in one region can sit untouched in another, and the difference is seldom the movement or the dial printing. More often, it is the combination of strap material, strap colour
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